9 Emails that Your Business Should Be Sending

Guide to the 9 Emails Your Business Should be Sending

If you want take your email marketing to a new level, we’ve put together nine emails your business should send on a regular basis. We’ll tell you the purpose of each email and the type of businesses that can benefit from it. We’ll also tell you, on a scale of 1 to 5, the difficulty level for each email. The closer the number is to 5, the more effort it takes.


1. Promotional Email

Purpose: To promote a product or service, usually to entice customers to make a purchase.
Business that would benefit: Every business.
Difficulty level: 1. Promotional emails are short and sweet. You might want to create a special graphic, otherwise, it’s not a time consuming process.

2. New Inventory Email

Purpose: To let your customers know about new items. It falls under the promotional email umbrella. You’re updating customers, but also hoping for a sale.
Business that would benefit: Any business can tell customers about a new item in stock. Fashion and retail businesses may get the most bang for their buck.
Difficulty level: 2. Time is spent taking a good picture of the new product, but it doesn’t require a lot of text.

3. Newsletter Email

Purpose: To inform customers about company news, improve brand awareness and build a relationship with your core audience.
Business that would benefit: Every business.
Difficulty level: 3. It takes a bit of time to create a solid newsletter, but it’s a valuable marketing tool.

4. Welcome Email

Purpose: To welcome new email subscribers to the family and establish a good relationship.
Business that would benefit: Every business.
Difficulty level: 2. Creating the email doesn’t take long, but you need to know when a new customer signs up.

5. Product Advice Email

Purpose: To offer your customers advice on how to get the most from your business or product. At the same time, you establish your authority in the industry.
Business that would benefit: Every business.
Difficulty level: 3. This kind of email is has more information, so your time will go toward writing and proofreading.

6. Educational Email

Purpose: To provide customers with industry knowledge that’s connected to your business or product. It helps build relationships and trust between your business and your customers.
Business that would benefit: Every business.
Difficulty level: 3. It takes time to brainstorm ideas and to create a sharp email.

7. Reorder Email

Purpose: To remind customers that it’s time to reorder a certain product.
Business that would benefit: Any business that sells products or services needed on a regular basis. Examples include products like printer cartridges, contacts, pet medications and vitamins.
Difficulty level: 3. Basic text and images are needed.

8. Testimonial Email

Purpose: To reinforce how valuable your business or product is through customer feedback.
Business that would benefit: Every business.
Difficulty level: 4. It takes a bit of time to collect testimonials. You may need to be persistent to get customers to give them to you.

9. Survey Email

Purpose: To collect helpful information you can use to improve the customer experience.
Businesses that would benefit: Any business looking to better itself.
Difficulty level: 4. You’ll have to spend time creating the survey and writing an email with a link to the survey.

8 Slow and Difficult Steps to Become a Millionaire

They’re neither fast nor easy. But, they’re more likely to work than the quick and easy path.

yellow guy

1. Stop obsessing about money.

While it sounds counterintuitive, maintaining a laser-like focus on how much you make distracts you from doing the things that truly contribute to building and growing wealth. So shift your perspective.

2. Start tracking how many people you help, even in a very small way.

The most successful people are shockingly helpful. They’re incredibly good at understanding other people and helping them achieve their goals. They know their success is ultimately based on the success of the people around them.

3. Stop thinking about making a million dollars and start thinking about serving a million people.

When you only have a few customers and your goal is to make a lot of money, you’re incented to find ways to wring every last dollar out of those customers. But when you find a way to serve a million people, many other benefits follow. The effect of word of mouth is greatly magnified. Serve a million people – and serve them incredibly well – the money will follow.

4. See making money as a way to make more things.

While it is certainly possible to find that one product that everyone wants and grow rich by selling that product, most successful businesses evolve and grow and as they make money, reinvest that money in a relentless pursuit of excellence.

“We don’t make movies to make money, we make money to make more movies.” ~Walt Disney

5. Do one thing better.

Pick one thing you’re already better at than most people. Just. One. Thing. Become maniacally focused at doing that one thing. Work. Train. Learn. Practice. Evaluate. Refine. Be ruthlessly self-critical, not in a masochistic way but to ensure you continue to work to improve every aspect of that one thing. Financially successful people do at least one thing better than just about everyone around them.

6. Make a list of the world’s ten best people at that one thing.

How did you pick those ten? How did you determine who was the “best”? How did you measure their “success”? Use those criteria to track your own progress towards becoming the best. Take a close look at what makes them successful. Then use those criteria to help create your own measures of success.

7. Consistently track your progress.

We tend to become what we measure, so track your progress at least once a week against your key measures. Maybe you’ll measure how many people you’ve helped. Maybe you’ll measure how many customers you’ve served. Maybe you’ll evaluate the key steps on your journey to becoming the world’s best at one thing.

8. Build routines that ensure progress.

Never forget that achieving a goal is based on creating routines. Wishing and hoping won’t get you there – sticking faithfully to your routine will. Set goals, create routines that support those goals, and then ruthlessly track your progress. Fix what doesn’t work. Improve and repeat what does work. Refine and revise and adapt and work hard every day to be better than you were yesterday.

The Importance of Blogs, For Your Business

Maintaining active blogs is an important aspect of internet marketing strategy. It is vital for the growth and expansion of your business. Every blog that you post on your website plays a very important role in its interaction with the search engines and conveying messages to your potential customers as well as visitors.

Blog posts offer fresh content and acts as sources of new information for search engines. However, static websites without blog contents has nothing new to offer. They can possibly be considered as nonexistent by the search engines. Here are the main reasons why you should consider posting blog contents on your website.


  1. They Add Value to Your Website

Blog posts are social media friendly compared to your main website content. Therefore, they are easier to promote. All internet users who enjoy reading your blog contents are likely to share them with their friends on social media. You will end up having more visitors to your main website.

  1. Blogs Increases Your Website’s Authority Potential

You have to be the content king for your website to become an authority site on Google. Through blog postings, you will be able to drive more traffic to your website through SEO and content marketing via social media channels. The more unique and valuable content you publish, the greater the authority potential for your website.

  1. Enables Potential Customers to Trust Your Website

If you write great content on various topics, your website will eventually gain stronger authority as the public will begin to trust your website’s content over time. Once a considerable amount of people have been convinced, your sales are likely to go up. Quality content on blogs also offers you with the best way to ensure that you have long-term and loyal customers.

  1. Gives Your Website a Face and Voice

If you are looking for a cost effective and efficient method of achieving a healthy communication strategy with your audience, then you should consider posting blog contents on your website. Fresh and regular contents offer your website a voice. This is actually the best way to make sure that your business is on top in your communication efforts. You will be able to engage your potential customers and the general public with ease.

Starting a Small Business, and Managing It

Today’s economy is not that favorable to many people and organization, and if you become unfortunate to be served with layoff notice you might find it difficult to find another job. Perhaps this is the time to put into practice that business idea that has been long-lingering in your mind. Although the majority of people prefer to start at the top, a small business can withstand market uncertainties thus it is the best way to start. So how do you get started? Do not worry as we will guide you through in every step to starting a small business until you establish a large enterprise.

Identify your product: Before you kick start your business it is important to carry a market survey, understand what the market needs and the opportunities involved the product needed in the market. It is said that entrepreneurship is a way of thinking, but what is clear is that entrepreneurs survey the market and understand the problems that the people are facing and from they look for solutions. As you think to start your business think of that what is lacking from the market and get a means to fill that gap.

Secondly find your market: You may discover that a product is missing but even introducing it does not guarantee success. You must make sure that the market understands that you have introduced the product that it required. Advertise and market the product and let the potential customers know that the product is there. Use social media form of marketing as it covers a wide range of prospective consumers of your product. Constantly remind your audience of the existence of the product.

Thirdly find out what give your product that competitive advantage: A small business can easily be kicked out of business by the large organization. Thus, in your small business, you must find a key competitive advantage that keeps the business at a better hand than other. At razerup.com, we help you discover what is integral for your business to grow, from initiating the business, to advertising and marketing to consumer feedback. We are always with you to help you avoid simple mistakes that can see your business crumble down.

Benefits of Social Media

There are numerous benefits of using Social Media Marketing within small businesses. Small businesses may have a harder time attaining customers when there are corporations everywhere you look. Why go to a local coffee shop when there is a Starbucks on the same block you live on? Why buy clothes from a local boutique when one can go to Wal-Mart and save money? A few of the benefits include: relationships, search results, increasing your reach, and brand awareness.



As a small business owner, having relationships with your customers is what sets you apart from the big corporations. Through the use of Social Media Marketing, that can be doable! When you reach out to customers on Social Media, you are creating a relationship with customers. You may not make a sale off of them each time you reach out, however, you will make connections. It’s also wise to post your sales and different things happening within your small business to make customers feel like they are apart of “your family”.


Search Results

Another great thing about Social Media Marketing is that each time you use social media, you are improving your ranking in the search results. Picking out your website and sharing that website on social media can improve your business. For instance, if you have a fitness website, you would want to choose something catchy and you would want to share that website on social media such as Facebook, Twitter, or even Pinterest. Search results can also higher your number on the search results list.


Increase Your Reach

Through the use of Social Media, small businesses can increase their reach through targeted ads and sponsored messaging through sites such as Facebook or Twitter. Social Media allows companies to advertise globally instead of just locally. You can also target specific audiences while increasing your reach!


Brand Awareness

When you go into a store, do you expect the owner or the people working there to greet you and offer excellent customer service? Of course! It’s the same when you are using Social Media for your business. If you create an awesome website, use Facebook, Twitter, or even Yelp, it creates trust and customer loyalty. A lot of people use Yelp and Google to check out reviews on other companies. The more you use Social Media, the more positive reviews you can gain. You will be able to deflect the negative reviews if you are truly creating a good vibe within your company.


Professional Business Page

Using a Professional business page such as LinkedIn will leave a good impression! LinkedIn lets businesses provide authenticity and credibility of their brand through a business page that houses information covering the bases of who, what, and where of your business. It lets small businesses see what other companies are doing, potential/current customers, possible investors and they can even hire employees through LinkedIn as well. LinkedIn can also be used as a free marketing tool and is very effective if used correctly.


Need Help with your Social Media?

Razerup has a full-service Social Media Department ready to assist you! Contact our Customer Service team at 888-247-0024 for more information.

SEO, A Long-Term Process, Not a Quick Fix

SEO ranking provides you with the best opportunity to expand and grow your company as well as your investments. A good ranking enables potential customers to find your website with ease. However, this can’t happen overnight and there is no specific number that can be used to determine how long it will take for your website to show up on the first Google page.

SEO is actually a long-term process that is based on various factors such as whether your website is mobile responsive, current search rankings, technical updates, and the existing contents on your website. The nature of SEO changes almost every day due to the factors regarding how people use the search engines on their devices, including smartphones, laptops, desktops and tablets. Google also applies updates to their search engine algorithm.

The proper SEO process takes approximately 6-12 months. The results start to show up gradually, but consistently. It is true that there are methods that can be used to trick the search engines and have your website visible on the first Google page. However, you should be aware that these quick fix strategies are considered to be illegal and they can actually damage your online presence.

The internet is full of sites that are competing for the top spot. If you need the best way to get fast traffic to your website, then it is better to use conventional forms of advertising which include radio commercials, PPC ads, televisions and more. These can deliver positive results much more efficiently within a short period of time compared to SEO, which should only be used as a long-term marketing strategy.

You should have a good understanding of SEO and learn to be patient. Here at Razerup, we set realistic goals which are achievable. We invest in the necessary resources needed, implement all the latest tactics meant for SEO effectively and maintain a consistent SEO strategy, assuring a that the search engine will work in your favor and your website will be on the first Google page overtime. Expect a higher return on your investments in the long run.

Creating a Successful Business Through Web Design

Your company’s website is the channel through which customers access information in order to purchase your products or services. It allows you to reach a wide market. You may be asking yourself why you should keep on seeking help from Web Design experts. In today’s world, you have to up your game in order to cope with the stiff competition and enhance your company’s presence on the global basis. This starts with web design.

An excellently built website helps in driving interest in your product as well as services. You should be aware that your current business website may look outdated and you will have to give it a facelift from time to time in order to reach your prospective clients and communicate your message in the right way.

An aesthetically attractive and eye catching website will actually lead to new business by generating excellent customer traffic as well as an improved user interface. The ideal customers will be attracted to the website and it will prompt them to initiate a dialogue with you.

A well organized website with professional looks creates a great user friendly environment. It is true that the internet can be at times considered as a scary place by people who are accustomed to face-to-face businesses, but an excellently designed website will accommodate such like individuals.

Potential customers will continuously return to a greatly designed website and do business compared to an outdated website. The design elements of your website are more powerful than even the content you create for the ideal customers, especially in terms of trust. By making your main website look more trustworthy and welcoming to all the visitors, the traffic will definitely increase over time.

The best web design practices are important in promoting your content to entice visitors. Your website should convince your customers that you are a competent and legitimate. Hiring expert web designers is actually an investment rather than a business expense.We optimize your website and improve its visibility on search engines. You will be able to sell your products or services more persuasively as you will relay your messages to the relevant customers with ease.

Mobile Optimization, Why Your Business Website Needs It TO Thrive Online

Mobile optimization

Everyday majority of people spend more time surfing the internet more than they use their PCs. Statistics shows that 65% of Americans spend more time with smartphones and tablets than they spend with their laptops surfing the internet. A trend that is emulated in most countries globally. Apparently, most of the sites have not redesigned to cater for the mobile usage. Optimization is thus a process that ensures that mobile phone users can experience the surfing on their device in an optimized way making surfing an easy and enjoyable experience.

Mobile optimization is reformatting your website to allow easy engagement with mobile users. Having websites that are easy to navigate with mobile phones not only is it user-friendly but allows the vast crowd of mobile users to experience a different way of surfing. Today, there are numerous e-markets that sell their product online, unless they optimize their websites it makes it difficult for the vast majority of consumers to access their products. Thus, it is high time that website owners optimized their websites to allow for easy navigation by their potential customers.

Mobile websites get traffic. With more 1.5billion users of mobile phones flocking the internet traffic is inevitable. Optimizing the websites not only does it create a faster option but a reliable one. Better brand engagement and increased communications with the consumer are some of the many advantages you can take with mobile optimization. It is apparent that when you put a product on the market, you want more potential customers to view it, however, with websites that take long to load, customers are easily putting off with them. Thus, it is upon you to optimize your websites to allow for mobile users to have a smooth way of surfing.

Improved user experience, fast download speed, engagement and context, improved search, brand identity, portability and connectivity, competitive advantage, and new advertising opportunities are just but some of the advantages that comes with mobile optimization. Therefore, the question is are you ready to take on these many advantages? At razerup.com, we completely understand the need for optimization and, therefore, we offer you the best form of optimization. Our services are cost friendly and serve to satisfy your consumer demands.

7 Habits of Great Small Business Owners

When looking at the players in any industry, there are usually a handful of businesses that stand out ahead of the pack. So what exactly goes into making some more successful than others?

good habits bad habits

  1. They take care of themselves

Smart small business owners recognize that having a sharp mind requires having a healthy body. Attention is paid to eating healthy and making time for physical exercise.

  1. They have lives outside their business

Spending too much time focused on any single interest will almost always lead to hitting mental walls. Leading a balanced life – taking time for interests outside of work – means exposing yourself to a diverse range of mental stimuli and giving your work brain a rest.

  1. They look forward

Being a great small business owner means being a great leader. The best small business managers are pioneers, even in small ways, and always keep their eyes open for new ways to accomplish things.

  1. They are organized

Sometimes having a head full of innovative business ideas can lead to being a bit scattered. Keeping your meetings, deadlines, and business plan on a highly organized schedule, and sticking to it.

  1. They nurture relationships

When you’re overseeing the management of a company, it can be easy enough to get caught up in the day-to-day work and forget to look up from your desk. The importance of taking time to stay in touch and have thoughtful, generous interactions with clients and professional associates cannot be undervalued.

  1. They make decisions

Small business owners have to be decisive. It’s simply not optional. If the particular decision on the table involves a part of your business that you aren’t a total expert about, deciding to consult someone more informed is still a valid decision.

  1. They cut the fat

Proactive small business owners are constantly evaluating and re-evaluating which parts of their company can be more streamlined, including which vendors and suppliers could possibly be swapped out for better sources and how work is divided. Knowing how your company’s time, man power, and financial resources are distributed – and paying steady attention to keeping that distribution as efficient as possible – is how small business owners keep their company thriving ahead of the competition.